As an Honors Scholar at the University of Southern Mississippi, you are required to write a thesis during your senior year. You might wonder how my PR degree led me to Rosie the Riveter. Well, I have always loved history and found the World War II era fascinating. My creative inspiration for my thesis project…

This is my final research paper and survey that I worked on in my public relations research course at Southern Miss. I. Analyzing Organization A. The Beginning of Carlsberg Breweries I am doing my situational analysis on Carlsberg Breweries. In 1847, a man named J. C. Jacobsen owned the first commercial brewery in Copenhagen. He…

This is an example press release that I wrote in my public relations writing course at Southern Miss. Ollie’s Bargain Outlet, Inc. FOR IMMEDIATE RELEASE Media Contact: Heather Zell, 717-805-7419, preptalkhz@gmail.com Ollie’s Bargain Outlet, Inc. to Host Hiring Event Featuring Over 3,000 Jobs Ollie’s Bargain Outlet, Inc. plans to host a nationwide hiring event Sept.…

Inspirational Athletes “Believe You Will”: An Analysis of the Guaranteed Rates Super Bowl 2021 Advertisement             Superbowl LV was a victory for the Tampa Bay Buccaneers, but everyone knows the real win is the iconic Superbowl advertisements each year. One advertisement for Guaranteed Rates was especially notable because of its inspiring message. Their “Believe You…

Welcome to my website! My name is Vivienne Cookmeyer. I am a young woman who loves to organize everything and work hard. I will graduate in May with a degree in public relations and advertising with a minor in social media content and strategy. I am super excited to start a career in social media…