My Portfolio

Social Media Management

Vanguard volkswagen tailgate party social campaign

While working at The Ad House, I got to work with my client in Texas to promote the tailgate parties they hosted with KLBJ Radio at the University of Texas Games. They also have NIL deals with some of the football players, which I helped promote as well.

Supreme Auto GRoup Social Ads

The Supreme Auto Group has five dealerships in Louisiana and I created, scheduled, and monitored their social media. I also created their monthly social ads/campaigns and determined how the budget was allocated for each month. I also was in charge of sending all ads to compliance for each manufacturer and to the state for approval.

Supreme Nissan aged new inventory social ad

The manager of the Nissan dealership gave me a list of new car inventory that had been sitting on the lot for over 60 days and asked if I could create a campaign to help sell them. I created a carousel ad with the units on the list and sold half of them by the end of the month.

The Keys to branding-Red door marketing agency campaign

Throughout the month I post a “key” to branding/marketing or a tip for other businesses to consider. I came up with the concept since our logo has a key in it. I created the graphic and the content for this series. I posted this content on the Red Door Instagram, Facebook, and LinkedIn accounts.

Coastline Management property highlights

Coastline Management Facebook and LinkedIn are client accounts that I manage for Red Door. Each month, I spotlight properties that are apart of the Coastline family and use the Coastline branding.

DSA Student Spotlight Campaign

I did a weekly student spotlight post and acknowledged each person in a school that had received an award, based on a list that I had access to. This content was posted on the Student Affairs Instagram account.

Honors college living-learning community campaign

I created this campaign to highlight the importance of living in Vann Hall as an Honors Scholar based on statistics and what the Honors College provides to those students. This content was posted on the Honors College Instagram account August 31 – September 3, 2021. (@hc_southernmiss)

Content Development

Revitalized Wellness WEbsite rebrand w/ Red Door Marketing Agency

I took the content from the company’s original website and reorganized it to have a better flow. Then I rewrote any confusing content and edited other parts down. Once the new website was finished, I went in on the backend and worked on the SEO and keywords to optimize the website on Google.

Division of student affairs Feature stories

I wrote stories on student leaders and how they have impacted Southern Miss. I met with each student and interviewed them in order to write the story and the content was used for social media and the DSA website.

Public Relations/Marketing

Public relations research

I did a full research paper on Carlsberg Breweries and their Adopt-A-Keg Campaign during the pandemic. I wrote out a SWOT analysis, collected survey findings, and applied those findings to the business.

Kids Market Visual Style Guide and social media campaign

I worked with a group of marketing students to create create a social media campaign and rebrand for a local client. I created the visual style guide for the client as well as the logo and other portions of the campaign.

O llie’s Bargain Outlet Press Release

Created a press release for Ollie’s Bargain Outlet and their hiring event for over 3,000 jobs.

Channel Control Merchants Public Relations Campaign

I worked with a team, “Southern Social Group,” to create tactics to broaden the number of male consumers at CCM stores, to increase the number of younger customers, and to promote ESG in their social media presence. I acted as team leader and worked on interviews, tactics, goals, and objectives as well as organizing the campaign book and presentation for our client.

Multi-Media/Graphic Design

Supreme toyota vip loyalty program launch

The Service Director asked for my help in branding their new VIP Loyalty Program. I worked with him to create a VIP Guest keychain, a brochure for the program (mock-up seen above), and social media content promoting the program. I also worked with their website provider to design a landing page and incorporate the VIP Loyalty Program into the dealership website.

Dealership monthly web banners

For many of my clients at The Ad House, I created monthly web banners to match their social ads for the month that would link back to the inventory on their site. I would go through the whole process of gathering the information, creating the ads and disclaimers, getting compliance approval, and uploading them to the website. I have also made event web banners for some of the dealerships, including the Drive it Forward banner above.

Division of Student affairs website banner

The DSA mission is health, connections, and learning. I was tasked to create a website banner for Student Affairs that represented that mission. The Communications Manager, Amber Sumrall, provided the photos of students and I picked which ones to use and designed the banner.

Honors college Leadership council fall bash t-shirt design

As Communications Manager, I created a t-shirt that was sold to promote the Fall Bash event. My idea came from creating the front of the Honor House and adding a spooky touch for Halloween.

Design essentials Me-zine

In my design essentials class, we had to create a mini magazine about ourselves using Adobe Illustrator, Photoshop, and InDesign.

A-line high fashion magazine

I created a magazine for my graphic design class that focused on high fashion and came up with the concepts for each page and designed the layout. I used Adobe InDesign to create the magazine.

Podcast & Audio Reporting Project: The Ripple Effect Podcast

In this course, we worked in groups to conduct interviews, write scripts, edit audio, and produce a full podcast. I created the graphic and name for the podcast and edited my own episode.

Mckay plumbing logo design

My inspiration for creating this plumbing business logo was the location. This plumbing business is the only one on Dauphin Island, so I wanted to incorporate beachy vibes in the design. The waves create an “M” for McKay and remind customers of the beach. I also wanted to be more creative than a basic plumbing pipe or water droplet, which is typically seen in plumbing logos and graphics.

Vivienne Cookmeyer